About Plandid
Where love stories meet creative storytelling, reimagining how couples find their perfect wedding professionals.
Effortlessly connecting couples with the creatives who'll tell their love story.
Plandid began as a simple conversation between creatives: Why is booking a wedding vendor still so painful? From ghosted DMs to overpriced listings, the wedding industry felt stuck in the past. So we built something better: a curated, transparent, and visually rich platform where couples and creatives can find the perfect match – minus the stress.
Our Journey & Vision
Nov 2024
Ben jots down "Tinder for photographers" after another frustrating booking experience (it didn't make the cut, but the seed was planted).
Jan 2025
Ben and Tom begin shaping the concept into something scalable and helpful.
Apr 2025
Alex joins. Plandid Pty Ltd is officially registered and product development begins.
Jun 2025
Core platform development underway. Building the foundation for Australia's next-gen wedding booking platform.
Q3 2025
Beta launch with handpicked group of vendors. Testing with real couples and creatives to perfect the experience.
Q4 2025
Public launch across Australia. Live in every capital city.
Q1 2026
AI-powered matching: Connect with your perfect creative based on vibe, location, and availability.
Q2 2026
Vendor expansion: Add florists, celebrants, musicians, stylists, and planners.
Q3 2026
Planning tools: Timeline builders, vendor checklists, and curated inspo boards.
Q4 2026
Education hub: Planning 101s, vendor guides, budgeting tools.
2027
Sustainability focus: Highlighting eco-friendly vendors and greener planning options.
Built by Wedding IndustryProfessionals
Who understand your needs. Our team combines deep wedding industry experience with technical expertise to create the perfect platform for connecting couples with their dream creatives.
Ben Christie
CEO
Wedding industry veteran, Ben brings years of firsthand experience and a deep understanding of what both couples and vendors need in the wedding space.
Thomas Orchard
Creative Director
Director of a successful creative agency in NSW and years of experience in the wedding industry. Thomas's expertise lies in branding, marketing, and creating exceptional user experiences.
Alex Lai
CTO
Full stack developer with an extensive history in marketplace startups. Alex is the technical architect behind Plandid, dedicated to building a robust, scalable, and intuitive platform.
What Guides Us
Our core values shape everything we do, from product development to customer support.
Transparency
No surprises. No hidden costs.
Creativity
We support artists, storytellers, and visual magic-makers.
Simplicity
The platform should feel like a joy, not a job.
Trust
Real reviews. Real vendors. Real results.
Inclusion
Love is love. Everyone belongs here.
Why "Plandid"?
A blend of "planned" and "candid," Plandid represents the kind of wedding every couple deserves – thoughtfully organised, yet full of spontaneous, beautiful moments. Just like your photos should be.
Built for Creatives, by Creatives
We understand the challenges wedding photographers and videographers face in an industry dominated by expensive directories and endless self-promotion. Plandid is designed to give you the exposure you deserve without breaking the bank.
Our onboarding process is simple, yet thorough – ensuring only serious, professional creatives join our platform. Once approved, you'll gain access to a powerful dashboard where you can showcase your portfolio, connect with couples, and grow your business.
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